Creator Licensing campaigns are available for 15, 60, 90 or 180 days. This means that the brand can use your handle to run ads for one of the 4 specified above time options. The duration of the Creator Licensing campaign is always specified in the brief.

Once the content you create is approved by the brand, the deal is completed, you get paid and your handle is linked to the brand’s ad account for Creator Licensing..

Legally, the brand can only use your handle for the stated time period. Once the period is over the brand must remove the ads.