The brand can give feedback up to 3 times and it must be aligned with the brief. If the end result doesn’t align with the requirements stated in the brief, the content must be reshot.

If after 3 reshoots the content still does not meet the requirements specified in the brief and feedback, the brand may cancel the collaboration.

Special attention should be paid to the instructions and technical requirements for images and videos e.g. lighting, video length, use of music and text overlays, mentioning key talking points, being dynamic and engaging.