Step 1. Write the creative brief

• When filling out a brief, under “campaign type” select “Influencer Partnerships”. Then under “Platform” select “TikTok”.

• Choose either 7 days/ 30 days/ 60 days (this is the duration of time that your Spark Ads campaign will run for). Then continue to fill out the rest of the brief.

<aside> 💡 If you want the Creator to post the content organically before you turn it into a Spark Ad, then the Creator MUST ensure that ad permissions are enabled before organically posting it.

• Click this arrow to see a step-by-step guide for Creators to turn on ad permissions. *You can share this with your Creator if they are unsure about how to do this. </aside>

• Once you’ve chosen the Creators you’d like to work with and you’ve spoken with them in the chat and agreed on the deliverables, they will create the content and post organically to their page (with ad permissions enabled), or as a TikTok ad that’s hidden from their page.

<aside> 💡 To use an Organic Post as a Spark Ad, the Creator needs to post the content as a Branded Content post.

• Click this arrow to see a step-by-step guide for Creators to post a Branded Content post organically. *You can share this with your Creator if they are unsure about how to do this. </aside>

Step 2. Get the Spark Ads authorization code from the Creator

• Turn this content into a Spark Ad, the Creator will send you a code through the Insense chat, to activate your TikTok Spark Ads partnership with them.

<aside> 💡 If the Creator doesn’t know how to find the Spark Ads Authorization Code, here is a set-by-step guide you can send to them.

• Click this arrow to see the step-by-step guide for Creators to get the Spark Ads Authorization Code. </aside>

• Once you have the Spark Ads code from the Creator, you can move onto the next step.